How to shop for a Fitbit
Fitbit was one of the first brands in the fitness tracking-space when it came out with its step counter. Since then, its devices have evolved with the needs of its customer base, allowing it to maintain one of the top spots in a growing market of fitness trackers and smartwatches. There are good options from other brands like Suunto, Apple, and Garmin but Fitbit continues to deliver high-quality products that excel in a few key areas:
Ease-of-use is everything when it comes to any technology, but especially a device you intend to use every day. Fitbit’s found success as a brand thanks to its easy-to-use interfaces and superior activity and sleep tracking.
What makes Fitbit such a successful brand — and one worth the money — is that all its devices, no matter the price point or type (tracker versus smartwatch), come with all the foundational features you want in a health and fitness tracker. This includes the ability to automatically track sleep and activity, which is the best thing about the brand, in my opinion.
Then, all the models track pace, distance, and calories burned during your workouts, and calculate your heart rate training zones, including fat burn, cardio, and peak. For sleep, you not only get the total hours you slept, but the time you spent in deep and REM sleep, plus the percentage of time you spent below your resting heart rate.
With some models, these stats are easier to access than others — namely, the Sense, Versa 2, and Versa and 3 because their larger screens are easier to read at a glance. But even with the smaller, more narrow faces of the Charge 4 , the numbers are very large which is really nice to have. The Inspire 2 is definitely the hardest to glace stats quickly off of.
The Fitbit app itself, accessed via your phone, is easy to navigate and clearly displays steps, miles, active zone minutes, daily calorie burn, mindfulness days, exercise, and activity per hour. It also reminders you to take 250 steps per hour. Additionally, you can track your menstrual cycle, food and water intake, and weight (though these require more manual entries).
Easy-access add-on features
Fitbit now also offers a Premium membership, through which you get access to guided meditations, video workouts, goal setting and challenges, and more in-depth health insights, particularly for your blood oxygen level readings, heart rate variability, and breathing rate.
All of these features are accessed through the Fitbit app, so this is mostly just a plus for Fitbit as a brand. However, most of the new Fitbit devices come with a complimentary free trial, after which it’s $10/month or $80/year, and the upgrade unlocks special features for some devices. The Sense, for example, includes a six-month free trial of Premium, which also offers special mindfulness and mediation features through the watch’s special electrodermal activity sensor. The Inspire 2 comes with a year- long free trial. The Versa 3, Versa 2, and Charge 4 all come with a 3-month free trial.
Superior battery life
Each Fitbit in the line has top-notch battery life, lasting days even with auto-activity and auto-sleep tracking turned on, so you don’t have to worry about charging it every night.
Officially, the battery for all Fitbits featured last from six days up to 10 days, depending on the device and your usage. In my experience, the Versa 2, Versa 3, and Sense last an average of six days on one charge, the Charge 4 for seven days, and the Inspire 2 a whopping 10 days.
Versatile customization options
For starters, there’s the devices themselves: the Fitbit line is a range of smartwatches and other wearables, all with different features and price points, so you can choose the one that best fits your style and health goals.
Then, Fitbit offers plenty of options to customize the look of your device. Each watch or tracker comes with a basic band, but all have different colors and material bands you can purchase for customization, from stainless steel mesh for a professional look to expressive prints to more breathable sports bands. The only watch on our list that doesn’t offer a sport-specific band is the Inspire 2.
You can also customize the watch faces, both for aesthetics and readability, and to personalize shortcuts on the devices and what’s displayed on the main app page. The Sense and Versa 3 have the most options for watch faces; you can even download third-party designs or use your own photos, which you can’t do with the other models.