Thursday, March 28

The Argentine Football Association presents Binance as its new sponsor


Binance announced this afternoon a alliance for five years with the Argentine Football Association (AFA). In this way, the leading Blockchain company will be the Main Global Sponsor of the AFA national teams, Official Fan Token of AFA and Naming Sponsor of the Professional Soccer League.

First of all, the Argentine Football Association (AFA), was founded by Alejandro Watson Hutton in Buenos Aires, on February 21, 1893, under the name of Argentine Association Football League. After a name change process, in 1934 it adopted the name Asociación del Football Argentino and later, in 1946, its definitive name.

In fact, it is the governing body of soccer in Argentina. In charge of organizing and regulating the different national teams, and the official championships in all forms of sport in that country. Its current president is Claudio Tapia.

“In recent years, we have added many important commercial agreements, significantly increasing AFA’s income. In addition to venturing into new digital businesses with ample growth potential».

In addition, Tapia added: «This agreement with Binance meets all the conditions we are looking for. A leading global brand in its field, innovative and with a vision to create new digital assets».

The Argentine Football Association (AFA) closes an agreement with Binance

In reality, there are 301 days left before the World Cup «Qatar 2022» begins. Therefore, the AFA closed a agreement with Binance, to become the global Main Sponsor of Selections. In particular, in the Official Fan Token, it will bear the name of the Professional League and the name of the exchange will appear on part of the National Team’s clothing.

In this regard, He Yi, co-founder and Chief Marketing Officer of Binance, said: «Football and cryptocurrencies are life in Argentina, so it makes sense for Binance to partner with the Argentine Football Association. Through this agreement, we hope to support Argentine soccer at all levels and introduce Binance, the crypto world and Blockchain to soccer fans across the country and the world.».

For his part, Leandro Petersen, commercial and marketing manager of AFA, stated: «This commercial alliance is strategic, because it meets all the objectives that we set for ourselves and leads us to work together with the world leader in this area.».

Likewise, Maximiliano Hinz, general director of Binance stated: “From Binance we are very happy to be able to accompany the AFA on its path through the Blockchain world. Thanks to this alliance, we seek to bring all the benefits of our platform to the public of the national team.”

Surprises are coming!

Very important, Binance will make two launches:

  1. Fans will be able to acquire “digital figurines” of the players. Through an exclusive NFT Marketplace for the selection.
  2. Fan tokens can be purchased. Which will allow its owner to participate in some decisions within the club. For example: choose the message of encouragement that will appear in the locker room, alternative shirt design. Also, the song that will play at halftime of the next game.

To conclude, with this and other sponsorships, the Argentine Football Association (AFA) has a total of 18 sponsorship agreements. Which makes it one of the most important selections and associations in this field worldwide.

In short, Binance chose its first partner in the world of national soccer teams: Argentina. What do you think?

I close with this phrase from Changpeng Zhao: «Everyone wants your time, the most limited resource».



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