Economies around the world are creaking under a storm of challenges that are making it increasingly difficult for people to make ends meet.
The British, for example, are facing huge swings in energy bills this winter, putting pressure not only on residential customers, but business owners as well.
Take the traditional British pub. Owners need to keep their cozy bars nice and warm for loyal customers and newcomers alike, but rising costs are forcing some establishments to close shop. The dire situation is prompting a number of pub owners to come up with innovative ways to increase revenue in a bid to prevent the so-called “last orders” from meaning just that.
After the pandemic led to changes in the workplace that many people now see working from homesome drinking dens have started offering “work from the pub” offers, recently reported Guardian.
The idea is to give workers the opportunity to turn off their expensive home heating, or take a break from their freezing house, and work from their laptop in a warm and comfortable pub environment.
More than 350 pubs in the Fuller’s Brewery chain now offer work-from-pub deals starting at £10 (about $11.40) a day, which gets you lunch and a drink (non-alcoholic drinks are also available!) !). Another major brewery, Young’s, has 185 pubs offering a £15 a day (about $17) deal that usually gets you a sandwich and an endless supply of tea and coffee.
The Guardian report also highlights how independent pubs are also offering similar offerings. The Flintgate in Weybridge, just outside London, for example, offers a £15 ‘work and play’ deal that gets you a ‘quiet station’, lunch, unlimited tea and coffee, and even a pint of beer or a G&T at 5pm
Fullers had the idea of offering job offers from pubs during the pandemic. Whereas then it was more about getting homeworkers out of the house for a change of scenery, now it’s about offering that plus a way to potentially save on energy bills. And of course it also helps the pubs themselves pay their own bills and stay in business.
“Whether you’re looking for new inspiration for that big idea or a quiet corner to have a virtual business discussion, our pubs have everything you need to stay productive away from the home office,” He says Fullers on his website. Say goodbye to the stress of poor Wi-Fi and awkward bedroom zooms. Our pubs are fully equipped with Wi-Fi, charging points, quiet spaces and event rooms for those all-important business meetings. Plus, having the option of freshly cooked food and all the tea and coffee you need will see you through the 9-5.”
He adds: “Once the day is done, it’s the laptop tops down and the glass bottoms up!”