The agreement includes the transfer of the Toddy brand, for the regions of Argentina and Uruguay, the Zucoa brand and also the production plant located in the industrial park of the city of La Rioja.
Georgalos assured that he will maintain the labor continuity of the workers who work in the plant where chocolate powders are basically made, under the toddy brands and Zucoa.
Likewise, within the framework agreement, Georgalos will continue with the development of the Toddy Cookies.
“We are a group with a presence in the Argentine market since 1939. We have been creators of product categories of the most recognized in the country. Today we continue producing, generating quality employment and investing in new categories. The acquisition of Alimesa is proof of this. and of the commitment we have with our country, “said the executive director of Georgalos, Guillermo Rimoldi.
The executive said that “adding these brands to our portfolio is part of the growth strategy to offer our consumers more quality and variety in our products every day.”
For his part, the general manager of PepsiCo, Diego Serantes, explained that the company remains “committed to the development of our business and value chain in Argentina, where we have been operating for more than 60 years.”
“This agreement with Georgalos is part of our strategy to focus on strategic categories. It is very positive for us to have reached an agreement, which ensures the continuity of the operation and maintenance of the works at the plant,” said Serantes.
Georgalos is an Argentine company with more than 80 years of experience that is dedicated to the food industry, developing in the market for sweets, chocolates and since 2014 also breakfast cereals, after the acquisition of General Cereals.
Likewise, it has its own supply of peanuts and its packaging materials through Poligraf, its packaging company based in San Luis.
It has more than 1,000 employees, in addition to four production plants and two distribution centers.