Monday, January 17

The list of companies and industries that are already in the metaverses

The list of companies that are in the metaverses grows day by day. It is believed that the metaverse built on the blockchain may become the successor to the current internet. For this reason, more and more companies compete with each other to get the best places in these parallel realities. Little by little, the metaverses are filling with companies that adapt the offer of their goods and services in the real world to the virtual worlds. Last week we learned about the sale of two virtual lots of land for 5 million dollars. And there are already real estate companies that offer the same services in metaverses as in real life.

We tell you the differences between the different types of metaverses

Just as a person needs to buy clothes in real life, his avatar also needs to buy clothes in metaverses. Therefore, you need a store to sell you these clothes. The possibilities provided by the monetary connection between the virtual and real world is drawing the attention of companies from all types of industries. According to a report Made by crypto investment group Grayscale, metaverses can represent a market opportunity of more than $ 1 trillion in annual revenue.

List of companies in metaverses

In addition to large technology companies, which are already working on building their own metaverses, such as Facebook or Microsoft, numerous “traditional” companies from all kinds of industries have already opened their headquarters in some metaverse to market their goods and services. services virtually.


The fashion industry has great opportunities in metaverses. In fact, some fashion giants have already taken their first steps in these parallel realities. One of the firms that seems to have it clearer is Nike. The sports fashion firm presented Nikeland last November. A metaverse of its own on the Roblox gaming platform, which allows users to exercise with their avatars through different games, but also to dress their avatars with the clothes and shoes of the popular American brand. Likewise, the German clothing multinational Adidas, announced just a week ago its alliance with the cryptocurrency exchange Coinbase. In addition to being able to accept payments in crypto, many people believe that the association will bring the construction of its own metaverse (adiVerso), in The Sandbox.

Sportswear isn’t the only one already experimenting with metaverses. The endless possibilities these virtual worlds provide has also caught the attention of luxury brands. Last September, Balenciaga started selling skins in the Fortnite metaverse for $ 8 each. Gucci sold a digital version of her well-known Dionysus bag in the Roblox metaverse for more than four thousand dollars, $ 800 more than the original. Dolce & Gabanna sold a collection of NFTs last October, consisting of 5 physical designs and 4 digital creations for more than $ 6 million.

NFTs as a digital identity in the metaverse economy


Another of the industries that may have the greatest future in metaverses is the automobile, since avatars, as happens in the real world, have to move from one place to another and the distances are long. The National Serial Automobile Racing Association (NASCAR) launched its own NFT market in September, where every race week it launches digital collections. NASCAR also partnered with the ZED RUN gaming platform to bring multiple NASCAR-branded NFT horses into the game. That is, in the horse game you can race with NASCAR brand horses.

In addition, Nissan announced a long time ago that an innovative technology that will allow to connect the occupants of the vehicles with the metaverse. Nissan’s intention is to transmit the avatar data inside the vehicle so that you can interactively communicate with other avatars. Both inside and outside the car. On the other hand, the video game platform NVIDIA partnered with the German car brand BMW last April to create an exact replica of its factory in Resensburg, Germany. The goal is to virtually test different options to be applied to the physical factory, if they work.

Real estate

The Metaverse Property company, in addition to offering parcels in the Decentraland, the Sandbox, Somnium, Upland and Cryptovoxels metaverses, also offers leasing, property management, marketing, project development and consulting services. The company has an investment project, called REIT, where it reports the creation of the first virtual real estate investment trust on the aforementioned metaverses. Metaverse Property purchased 116 lots of virtual land in the district last week Fashion Street Estate, from Decentraland, for 618,000 MANA. At the close of the purchase, the MANA tokens were worth $ 2.4 million.

MANA, the Decentraland metaverse token, reaches its maximum price

Consumer companies

Metaverses and NFTs are also being widely used as a marketing strategy in different consumer companies. The clearest example is Coca Cola. The American beverage multinational launched its own collection of NFTs with an avatar party on the roof of a building in the Decentraland metaverse. Thus, thanks to that party, Coca-Cola transferred a good part of its iconography to this metaverse, being one of the pioneering companies of meta-advertising. Likewise, other beverage companies such as Bacardi and Budweiser have also launched NFT collections. Currently, it is rumored that the Budweiser brewery also wants to create its own metaverse.

What is it and how do you enter the Decentraland metaverse for the first time?


Just like in real life, avatars also have the option of going to a nightclub to socialize in virtual worlds. Amnesia Ibiza, one of the best-known nightclubs in the world, held a big party on October 9 to celebrate the opening of its first completely virtual nightclub in the Decentraland metaverse. Like many other leisure spaces, the Amnesia nightclub was forced to close its doors as a result of Covid-19. The owners of this iconic nightclub see metaverses as the future of virtual relationships. Within this space, the avatars can listen to the songs of the best musical artists and DJs in the world.


Blockchain Observatory opened its headquarters in the metaverse last November, with the inauguration of a laboratory to investigate the opportunities that these virtual realities provide to the media. Observatorio will offer its information and videos in NFT format and will also experiment with subscriptions to special content through the use of NFTs. Our journal is located on the third floor that Vicox Legal purchased in the Decentraland metaverse.

Vicox and Blockchain Observatory join forces to bring the metaverse closer to companies

South China Morning Post (SCMP) announced last July a partnership with the metaverse The Sandbox. In addition to introducing the reader to the new technologies that metaverses provide, SCMP announced the launch of a collection of NFTs inspired by its library of photos, visual illustrations, data visualizations, and infographics. South China Morning newspaper is Hong Kong’s leading newspaper and is owned by Alibaba Group.

Art and auctions

Although the list of companies in metaverses continues to grow, for now, it is the art industry that has been experimenting with the metaverses / NFTs for the longest time. Shoteby┬┤s, the world’s oldest auction house, opened a digital replica of its London gallery in the Decentraland metaverse last June to auction off its works digitally. Shotheby’s has gone even further and last November opened its own NFT marketplace and its own metaverse.

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