Tuesday, March 28

The New York Times buys Wordle for an amount that “slightly exceeds seven figures”

Wordle, the popular word guessing game developed by Josh Wardle, has a new owner. The American newspaper company The New York Times has bought it from its creator for a amount that “slightly exceeds seven figures”.

AdAs expected, the New York Times itself has done so, which ensures that the game will become part of its catalog of passes for subscribers, which already includes The Crossword, Spelling Bee, Sudoku and The Mini, among others.

From The New York Times Company they affirm that the game “initially will continue to be free for new and existing users”. However, they point out, games are an essential part of their subscription strategy.

Let’s remember in 2011 the American newspaper changed its business model to the paywall. This means that most of the New York Times content as well as its additional services are accessible only through a subscription.

Article in development.

Image | George Dolgikh

In Xataka | What is Wordle, who created it and how to play it