Sunday, December 5

The only mobile capable of selling more than iPhones is a humble Samsung: the IDC top reminds us of the great difference between Apple and Android manufacturers


Four of the five best-selling mobiles in the world are iPhones, according to data from the IDC consultancy so far in 2021. Apple once again reigns among the best-selling devices globally, something it has been doing for years due to that combination of popular smartphones and a catalog very focused on a few models.

In contrast are the Android manufacturers, where despite the fact that their sales do rival those of Apple, they do not have a specific model that can become as widespread as the iPhone. With one exception: the Samsung Galaxy A12.

A range of entry sneaks between the iPhone

The best-selling smartphone of the year, though IDC refers to cumulative shipments, is the iPhone 12. In second place is the Galaxy A12, one of the most economical Samsung models. Already in third, fourth and fifth place are the iPhone 11 and the iPhone 12 Pro Max and iPhone 12 Pro respectively. As we see, the basic iPhone pulls more than the Pro model And the Max has outperformed the standard Pro.

And in the middle of this battle of great high-end mobiles is the humble Galaxy A12. As reflected by IDC, It is not the flagship of Samsung but one of its most economical models the one that has managed to rival in circulation with the ubiquitous iPhone. Models in which Apple can focus all its attention, while Android manufacturers distribute their resources more evenly between the different ranges, which makes it more difficult to reach the top. Despite that, the Galaxy A12 is having a great pull this year.

According counterpoint data, Last year Apple also reigned in the top 5, but it was the Huawei Mate 30 Pro 5G that managed to take a fifth place. A Huawei whose position in the smartphone market has radically changed. Even so, while at the time we saw a high-end sneak into the iPhone, this year it has been Samsung’s entry range. That all is said is not really the most basic model, since there is the Galaxy A02.

If you look at data from the first quarter of 2021, iPhones were also the most popular mobiles in terms of both revenue and volume. In the revenue case, the closest rival was the Galaxy S21 Ultra, albeit a long way off. Regarding volume, at the beginning of the year it was the Redmi 9A that got the fifth place, with the newly introduced Galaxy A12 in seventh position. Months later and with the IDC data, the Galaxy A12 has climbed to a creditable second position.

Finally good news in the mobile market after the scourge of the coronavirus: it rises 27% globally and Realme grows 183% in Europe

Samsung regains ground against Xiaomi

Another reference consultancy for the analysis of the smartphone market is Gartner. In their report for the third quarter of 2021 they point out that sales have fallen by 6.8% compared to last year, mainly due to the crisis of components.

Despite falling by 1.9%, Samsung would maintain its position as the world’s leading manufacturer during this trimester. In second position Apple surpasses Xiaomi, mainly due to the impulse of the sales of the iPhone 13.

Gartner

If you look at the third quarter data in Europe from Counterpoint you can see that Samsung has weathered the component crisis better than Xiaomi. In both cases they have fallen by 6% compared to the same quarter of last year, but Samsung has maintained the trend while Xiaomi has changed the orientation of its growth in Europe.

However, in the general of the year Xiaomi is still the big winner (along with other Chinese manufacturers such as OPPO, realme and Vivo), with a growth of 51% compared to last year, due to the 16% fall of Samsung.

Counterpoint

The Galaxy A12 in particular has helped Samsung’s position in regions such as the Middle East and the Philippine market, where it has been a great boost and has allowed Samsung to grow 23% in the last quarter, according to counterpoint data.

This is a smartphone with a 6.5-inch HD + TFT screen, triple camera and a 5,000 mAh battery. A mobile that in Spain can be bought for less than 200 euros. Nothing to do with the prices of the iPhone.

The top of IDC’s best-selling mobiles shows the different strategies between Apple and its high-end phones with the rest of Android manufacturers, where flagships have to rival in attention with the rest of the devices in the house. Fortunately for Samsung, its A12 has managed to be a hit at the height of the most important mobiles.

In Engadget | How the lack of components is affecting the Spanish industry: “we pay 14 euros for a product that is worth two”





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