If you can learn how to rank higher on search engines, you will receive more qualified leads than your competitors.
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When clothing stores depended on local foot traffic, they’d mainly compete against clothing stores near their address or in their neighbourhood. Since the world’s gone digital, and every clothing store now seems to have a website — everyone has to compete with everyone.
Rather than dominating the attention of your quiet suburban street, it would help if you got as close as possible to that first page of Google — a street everyone lives on.
Who determines that?
For a while now, businesses around the world have competed to be among the first websites consumers land on when searching for things like “cool new hats” or “sustainably produced shoes ” or “places to stay in Bermuda” or virtually anything else. The strategy that goes into this competition is called Search Engine Optimization (SEO), and it is a big world with many metrics and philosophies.
From devising campaigns on effective keywords to include in website copywriting to strategies on how the build of a website’s backend can make it more searchable, SEO specialists and departments have a lot of ground to cover. Yet, the value of good SEO is undeniable, which is why there’s more than $65 billion spent on it every year.
Consider brushing up on SEO best practices yourself to give your company a fighting chance online without dumping too much of your budget into that cumulative $65 billion. If you don’t have a company, these skills will help qualify you for many well-paying SEO specialist positions.
If you need a resource that will get you up to speed in SEO, The Complete SEO Checklist Bundle is available for $63. It’s rated 4.5 out of 5 stars on AppSumo for its step-by-step guides on ranking higher, practical SEO, and advanced processes.
Prices subject to change.