Friday, September 24

The small pocket of the jeans is for the iPod Nano | Digital Trends Spanish


“Have you ever wondered what this pocket is for?” Steve Jobs said before hundreds of attendees, among journalists and Apple sycophants (employees, then) during the presentation of the iPod Nano, held on September 7, 2005 at the Yerba Buena Center for the Arts in San Francisco, California. “I always wondered,” Jobs responded to laughter and applause from the audience. “Well, now we know, because this is the iPod Nano”, he finished by showing the iPod Nano, until that moment the smallest music player presented by Apple.

Then the typical Steve Jobs verbiage began. “It will take your breath away … you won’t believe it until you have it in your hands, 1,000 songs and an incredible color screen … it is one of the most incredible products ever created by Apple,” he described.

Certainly the iPod Nano was amazing. Especially since a year ago Apple had introduced the iPod Mini, which in hindsight was nothing Mini compared to the Nano. The new iPod introduced by Jobs was noticeably thinner, lighter, and in short, more portable than the iPod Mini. And its color screen represented a notable improvement over the previous model, which only showed images in black and white.

The iPod nano, you could argue, was the true iPod: https://t.co/JJ49aofgbO pic.twitter.com/EmZkGoJT5q

& mdash; Dan Frommer (@fromedome) July 27, 2017

The iPod Nano was not only a notable improvement in the portability of what was then the flagship music player, but also a sales revolution for Apple. If with the launch of the first model in 2001 Apple positioned itself as one of the leaders in the sale of portable music players, the iPod Nano became the true best seller of the company, making it one of the most coveted gifts of each Christmas season.

Failed redesigns, a camera, and the end of offline players

Apple kept the iPod Nano on its product list until 2015, when it released the seventh-generation iPod Nano. Throughout that decade Apple redesigned the player in 2007 with its third generation, compacting the rectangular design that Jobs celebrated as so portable it could fit in a small jeans pocket.

For the fifth generation (2009) and with the iPhone already a phenomenon (Jobs debuted it in 2007), Apple integrated a camera in an effort to keep relevant to a product that Apple itself began to displace with the iPhone. The addition hardly had an echo and Apple chose to withdraw it for the sixth generation (2010), for which by the way, Apple also applied a redesign that made the iPod Nano similar to the iPod Shuffle, its most compact model.

The latest version of the iPod Nano came in 2012. It was like a hybrid between the original iPod Nano and the iPod Touch models, which sported a very similar design to the iPhone. The seventh generation of the iPod Nano ended up losing the identity of Apple’s famous music player, as it included an operating system different from the iOS of the iPod Touch and the iPhone. It was the last model marketed by Apple, until it was discontinued in 2017.

When Apple ended the commercialization of the iPod Nano, it also ended the era of offline music players. Spotify was gaining more and more relevance, and with it, the option to listen to unlimited music as long as the user had, at some point, an internet connection. The iPod became the technology of another era, so we ended up wondering, once again, what the small pocket of the jeans is for.

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