Monday, October 18

The technology that Steve Jobs predicted and that today is reality | Digital Trends Spanish


Today marks the 10th anniversary of the death of Steve Jobs, the renowned Apple co-founder, IT entrepreneur and a true visionary. Throughout his life, he made predictions about what the future would be like, in relation to the devices we would use and how we would live our lives around technological advances, and the most surprising thing is that he was correct in several aspects. That is why we have put together some of the technologies that Steve Jobs predicted and that are now a reality.

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Currently, we live connected to our phones and we cannot imagine a world without internet. In fact, the recent fall of the social networks Facebook, Instagram and WhatsApp demonstrated how important these tools are for many people, whether it is to communicate or simply to distract themselves from the routine. However, in the 1980s and 1990s, the picture was very different; Platforms like Google and devices like the iPhone were far from being launched. Even so, Steve Jobs ventured out and put forward several ideas about the impact that different technological processes would have on our lives.

Computers

In an interview with Playboy In 1985 Steve Jobs said: “The most attractive reason for most people to buy a home computer will be to connect it to a national communications network. We are in the early stages of what will be a truly remarkable advance for most people, as remarkable as the telephone. ” In addition, he mentioned: “We will use computers at home, for fun.”

In 1985, computers were used primarily by businesses, educational institutions, and some people who ran their businesses from home. However, over the years, these began to become widespread and to be an essential and multifunctional item for the home. In addition to working or studying on it, it was possible to use it for recreational purposes. And, as we have seen today, being connected to the network as Jobs predicted, the computer has made it possible to watch movies, chat with friends and play online.

According to United States Census BureauIn 1984, eight percent of American households owned a computer, and by 2015, the number increased to 79 percent.

Phones and Tablets

A person's hand with Apple Pencil writing on an iPad

At the International Design Conference in Aspen in 1983, Jobs gave a speech and referred to “an incredibly cool computer in a book that you can take with you and that you can learn to use in five minutes.”

His description is quite similar to a device that he launched in 2010, the iPad, which is a hybrid between a smartphone and a laptop due to its size and capabilities. This has allowed to read articles, books and comics, surf the internet and reproduce digital content.

On the other hand, in an interview with Access magazine in 1984 (published by The Daily Beast) Jobs said, “I always thought it would be really wonderful to have a box, a kind of blackboard that you could take with you.”

Yes, those little boxes are currently our phones and tablets. In fact, when the first rumors about an Apple tablet emerged, it was thought that the device would be called iSlate (which in Spanish would be “iPizarra”).

Finally, during the same interview, Jobs went on to talk about these “little boxes” and said, “You would get one of these things maybe when you’re 10 years old, and you would somehow turn it on and it would say, you know, ‘Where am I?’ And somehow you would tell him that you are in California and (the box) would say, ‘Oh, who are you?’

Jobs was right about the age when people would receive their first phone or tablet. A 2016 study of Central Influence revealed that the average age a child receives their first phone is 10.3 years. In addition, a study of Nielsen The 2017 survey showed that 45 percent of surveyed parents obtained a smartphone service plan for their children ages 10-12.

Virtual assistants

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In 1984, when Jobs was asked about the role that computers would have in Access magazine, he said: “The next stage will be computers as ‘agents’. In other words, it will be as if there is a little person inside that box who begins to anticipate what you want. Instead of helping you, it will begin to guide you through vast amounts of information. It will be almost as if you have a little friend inside that box ”.

That claim is reminiscent of Apple’s Siri and Google Assistant, which work on iPhone and Android phones, respectively. These services learn more about the user as they are used, so after a while they can identify their tastes and habits.

In fact, Jobs also said that the device would store all the information about people and that it would recognize, for example, that they like to do something special on a certain day. So, according to Jobs, the assistant would help them with that activity by asking them about that routine, knowing what they do, and relating certain activities: “So the third time I asked you, ‘Well, would you like me to do this every Friday? ? ‘ You say ‘Yes’ and in no time he becomes an incredibly powerful helper. It accompanies you everywhere ”.

And he was right. Assistants can help organize people’s personal and work life. They can access information from their calendars and reminders, in addition, they allow to control applications, play content on a Chromecast and manage smart home devices, to name just a few functions.

Cloud storage

In an interview with The Wired In 1996, Jobs stated, “I don’t actually store anything anymore. I use email and the web a lot, and with both I don’t have to manage storage. In fact, my favorite way of reminding myself to do something is by sending me an email. That is my storage ”.

Jobs was clear that the future of storage would be in cloud services, such as Apple’s iCloud or Google Drive. With this method, saving files to your computer or some external storage device is a thing of the past. Today it is possible to gather files such as photos, videos, text or music in a single virtual space, and the interesting thing is that they can be loaded, for example, from the computer, and then opened on other devices, such as on the phone or a tablet .

E-commerce

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In the same interview with The Wired, when Jobs was asked about the benefits of the Web, he said that it would be the people who have something to sell: “It’s commerce. People will stop going to many stores and go to buy things on the Web ”.

He also mentioned: “The third thing is commerce, which is even more difficult than a complex publication, because you have to link the web with your order management system, your billing system, things like that. I think we are still two years away, but that will also be huge. “

Jobs was not exactly right in the “two years away”, but he did get it when he mentioned that e-commerce would be huge. Currently, online commerce has helped to overcome the difficulties that the COVID-19 pandemic has brought, since due to security measures, going out to buy items has not been so easy. However, e-commerce was the ally of many people even before the pandemic.

Jeff Bezos, the founder of Amazon, surely took note of Jobs’ sayings, and his company serves as an example for his prediction. In the mid-1990s, Amazon was selling books and music online, but then it expanded into other markets including video games, software, electronics, and toys. Over time it diversified so much that it became the giant company it is today, where you can find almost everything.

Currently, Amazon is the world’s largest consumer online services company, with a market capitalization of approximately $ 1.735 million as of June 2021. According to Statista, Amazon ranks first among various digital commerce platforms, with the second being Alibaba.com, which has a market capitalization of $ 614.8 million.

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