It’s not a new feature that we particularly wanted or needed, but it’s one that Instagram gave us this week.
On Monday, May 23, as part of what it’s calling its “visual update,” Instagram announced a new typeface called Instagram Sans. And while it appears to have been created primarily for the photo-sharing app’s branding and marketing purposes, the new font is also expected to appear in the app, specifically in Stories and Reels.
According to the announcementthe overall design (which was adapted to be more inclusive of other languages) and the subsequent addition of the new font to the app itself was done with the goal of making the font “globally accessible” and “supporting all of our creators and community members who drive the culture to fully express themselves in whatever language they choose.”
Lofty design goals aside, it’s a new typeface with at least eight different versions which are generally readable. Even the script, with its distracting curls, should still help you get your message across in your Stories and Reels. The overall design of Instagram Sans seems to take seriously the brand’s obvious love for what it calls “squirrels,” a combination of squares and circles. The font is a clear reflection of the smooth curves of the iconic Instagram camera logo.
Instagram also announced other changes to its branding, including a “vibrant” and “illuminated” color gradient for its logo that is expected to be seen on the app’s stickers, Create mode, and story rings.