Within the framework of the celebration of the Internet Day 2023in the Chamber of Deputies, the MX Internet Association presented the results of the 19th Study on the Habits of Internet Users in Mexico 2023, which reveals how the pandemic accelerated the adoption of digital technologies in the country, generating a digital transformation and significant social.
This study was carried out in collaboration with the Knowsy AI platform, a tool powered by AI and developed in Mexico for the collection and analysis of data in digital ecosystems, which allowed obtaining more detailed and precise information on user habits.
The study highlights the increase in Internet access and the growing dependence of Mexicans on all kinds of online services. During the last years, the country has experienced a notable increase in the number of Internet users, reaching its highest peak in the last 8 years with 9.3%. The digital population in Mexico reaches 96.87 million Internet users in Mexico, which represents 80.8% of the population aged 6 or over.
“We observe that as the gradual deconfinement progresses in the country, there has been a change in the places of Internet connection. There has been a decrease in the connection from home and an increase in the connection from work or the office, indicating a gradual recovery in social and work life,” says Itzul Girón, VP of Innovation at the MX Internet Association.
The decrease in the percentage of users connected from home went from 95.8% in 2022 to 72.40% in 2023. Users who connect from the office register an increase of 28% compared to 2022, due to the return to face-to-face work activities .
In the last year, there has been an increase in Internet connection in schools and public spaces, which indicates a progressive recovery in educational and social life. These data reflect the growing importance of connectivity in all areas of Mexican society.
Internet is essential in the daily life of Mexicans: 84.1% of Internet users remain permanently connected, either through WiFi or a cellular mobile data network, even both at the same time on different devices.
“These studies are very relevant because they set the course for us, the MX Internet Association will continue working to promote responsible and safe use of the Internet in the country. This study represents a valuable resource to understand the digital and social transformation in Mexico, as well as to promote policies and strategies that promote equitable access to the Internet in the hands of all companies, the government, and civil society,” says Analí Díaz-Infante. Vázquez, president of the MX Internet Association.
Internet usage statistics Mexico 2023
● 42.7% of those surveyed have an Internet connection time ranging from 7 to more than 9 hours. Only 12.2% of the sample claims to have a connection time between 1 and 3 hours.
● The use of the Internet to carry out banking operations shows a considerable increase +44% compared to 2022, in 2023 it is already an activity carried out by 61.8% of Mexican Internet users.
● Main activities carried out by Mexican Internet users:
o To access social networks or platforms: 84.8%
o To send and receive email: 76.3%
o To send messages via WhatsApp or other messaging services: 69.5%
o Listening to music or internet radio: 67.6%
o Watch movies or series: 63.2%
o Banking operations: 61.8% (this category registers an increase of almost 44% compared to 2022)
o Use maps: 61% (records an increase of 19% compared to 2022, due to the increase in mobility after the lack of confinement.
o Make video calls: 56.8%
o Carry out procedures online: 52.4%
o Read or view relevant content: 52.3%
o Online courses: 45.3% (this category registers an increase of 20.2% compared to 2022)
o Buy food or go to the supermarket: 35.9%
o Request transportation: 34.8%
o Play online: 26.1%
o Looking for employment or business relationships: 22.5%
o Stock market operations: 7.8%
o Online medical consultations or telemedicine: 7.7%
o Looking for a partner or meeting people: 6.4%
o Purchase or sale of cryptocurrencies: 4%
● The study details the differences in the use of the Internet with respect to the predominant activities, it is observed that:
o Generation Z and Millennials have greater use of social networks, consume more music and movies, access content of interest more frequently and make greater use of messaging services.
o Close to half of Millennials (49.70%) take courses online, while only 27.9% of Generation Z do.
o Playing online occupies 41.10% of Generation Z, and to a lesser extent Millennials (30.10%).
o Cryptocurrency purchase and sale operations are presented in a higher percentage in the Millennial Generation (7.70%)
o 11.20% of the Millennial generation uses online medical consultations.
● The most used applications for making video calls:
or WhatsApp: 89%
or Zoom: 81%
or Google Meet: 70.6%
or Teams: 47.3%
or Skype: 25.5%
or Facebook: 23.9%
● The risks that most concern users when browsing the Internet:
o Theft of personal data: 81.5% (4 out of 5 identify the theft of personal data as the main navigation risk, which represents an increase of 13% compared to 2022)
o Receive viruses on their devices: 58.4%
o Invasion of privacy: 57.6%
o Fraud: 52.8% (this category shows an increase of 38% compared to 2022)
o Receive false news (fake news): 26.5%
o Receive unpleasant or inappropriate content: 24.6%
o Cyberbullying: 21%
● Social networks are one of the predominant activities for which Mexicans access the Internet, with WhatsApp, Facebook and Instagram being the most used by Mexicans in general:
or WhatsApp: 95.6%
or Facebook: 84.9%
or Instagram: 76.2%
or YouTube: 59.3%
or Twitter 55.8%
or LinkedIn: 49.6%
or TikTok: 44.2%
or Telegram: 41.9%
or Pinterest: 33.5%
● The use of social networks seems to be mainly oriented towards three types of activity: access to information, social and economic contact. What are the predominant activities while Mexicans use them?
o Stay informed: 77%
o Staying connected with friends and family: 76.8%
o Consume entertainment content: 62.6%
o Maintain contact with work colleagues: 44.7%
o Look for product recommendations or reviews: 35.6%
o Buy items: 33.5%
o Offer professional services: 22.5%
o Look for a job 16%
o Seek health services: 12%
o Looking for a partner: 6.9%
● Generational differences are observed in the use of social networks, for example:
o Millennials seem to be more familiar with the use of LinkedIn (58.80%), while in Generation Z only 15.20% use it.
o For Generation Z, Instagram is the second most used application (86.1%), above Facebook (83%).
o Generation Z shows a greater preference for TikTok (57.6%) than for Twitter (41.2%), while Millennials prefer Twitter (58.8%) over TikTok (47.3%).
o For Baby Boomers, the dominant network is WhatsApp (98%), followed by Facebook (74%). Only 18% of this demographic uses TikTok.