- Bloomingdale’s is embracing its iconic nickname with a store called Bloomie’s set to open in August.
- The Fairfax, Virginia, location will be one-tenth the size of the average Bloomingdale’s store.
- The company says the smaller size is meant to create a “convenient,” “fresh and casual” experience.
- See more stories on Insider’s business page.
Bloomingdale’s is flouting the idea that bigger is better with its latest store, which is a small fraction of its typical store size.