TikTok is a hit factory, and both the Chinese social network and the entertainment industry know that very well. That is why the launch of Sound Ona music distribution and marketing platform owned by the ByteDance subsidiary.
The tool was designed to “empower new and unknown artists, helping them develop and build their careers.” With it, the company reported, they could “increase their fan base, tap into their creative voice, and make their music heard around the world.”
The new tool allows artists not only to upload their music directly to TikTok and its music streaming service Resso, but also to others such as Apple Music, Spotify, Pandora, Deezer and Joox. TechCrunch.
SoundOn pays 100 percent of royalties to music creators for the first year and 90 percent thereafter, and provides a variety of promotional tools and supports, the company said, including audience insights and development and expert technical support. .
At the time of writing, the feature was in beta only available in the United States, United Kingdom, Brazil, and Indonesia.
From signing recording and publishing deals, to working with co-writers and established names, SoundOn provides additional opportunities for artists and music creators starting out on TikTok.
Muni Long, Games We Play, Abby Roberts and Chloe Adams are some of the first artists to embrace the new tool.
“In this space, anyone can be exactly who they want to be. No matter your background, your education, your race, your creed, your age, you can enter the space and claim your place. I have already done it and I plan to continue doing it again and again,” said Muni Long.