TikTok just released a new tool called Jump, which makes it easy to integrate with third-party platforms and is aimed at content creators.
Thus, new elements can be incorporated into publications and the experience offered through videos can be expanded.
Testing of the new feature began in February, but on a limited basis. According to a statement published by the social network, the tool is now available to all who are interested.
According to the platform:
“Developed by third-party vendors, Jumps are mini-programs and services that creators can link to within their videos. Users around the world can click on these links to explore recipes, take quizzes, discover helpful learning tools and much more, creating more dynamic and hands-on experiences for our community. “
In other words, Jumps are links to new content that appear integrated into TikTok publications. However, they are not links that can be added randomly. Third parties who want to join the platform must go through an approval process.
According to the application, creating new Jumps is easy, and it also ensures that its uses are practically unlimited. For example, a cook can use Jump to share recipes in their posts, or a yoga instructor can link a series of breathing exercises.
Some of the platforms and services that participated in the Jump beta were Wikipedia, Tabelog, and Breathwrk. In the coming weeks, TikTok expects to launch more integrations, including IRL and Buzzfeed.