Monday, November 29 buys large estate in metaverse for fashion shows, a publicly traded DeFi-focused investment company, has made the largest virtual land purchase ever made in the Metaverse for virtual fashion shows and events. Signature acquired 116 lots of virtual land in the district Fashion Street Estate, of Decentraland, one of the most developed metaverses today. The virtual land lots were purchased through its subsidiary Metaverse Group, one of the world’s first virtual real estate companies. paid 618,000 MANA for the 116 virtual land lots. At the close of the purchase, the MANA tokens reached a value of 2.4 million dollars.

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The company reports in a statement that it will use the newly purchased virtual land lots to expand the e-commerce business within the Metaverse. For now, she plans to focus on the digital fashion industry, so she will carry out different partnerships with some of the most recognized fashion brands in the market. It will also carry out the construction of shopping centers and organize large fashion shows and events.

Sam Hamilton, Head of Content at the Decentraland Foundation, highlighted that the digital fashion industry is the next big business within the Metaverse. So he applauded’s decision to invest in digital land in the district. Fashion Street Estate, pointing out that it is an initiative completely successful and decisive. The partnerships the firm will develop with big names in the fashion industry will also help these companies expand within the Metaverse, thus reaching a wider audience.

Andrew Kiguel, CEO of, said he was excited to be making history by closing the largest public acquisition of digital land within the Metaverse.

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Virtual Earth and NFT

The virtual land lots purchased by are divided into parcels of 52.5 square feet each. Each virtual parcel is unique and can be individually identified in Decentraland, using XY coordinates. Thanks to blockchain and NFTs, virtual land holders in Decentraland can maintain and demonstrate ownership of these digital items on the Ethereum blockchain.

The purchase of virtual land in the heart of Decentraland’s fashion district marks the growing interest in the digital fashion business. In total, now owns about 6,090 square feet of digital land in the FSE district of Decentraland.

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Earlier this month, reported about building your own NFT-based virtual building, called Tower. The investment company tower is also built in Decentraland, in the district Crypto Valley of this virtual world. is determined to expand its real estate portfolio in the Metaverse and continue to develop Fashion Street. The company notes that it will provide new opportunities for fashion brands to showcase new products in the digital world.

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Globally recognized luxury brands such as Gucci, Burberry, Dolce & Gabbana and Louis Vuitton are already present in the Metaverse through the NFTs. Others, such as Nike, are already developing their own digital worlds to immerse their customers in new experiences. Nike develops Nikeland within the Roblox metaverse.

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