Twitter, like all social networks, lives off advertisements. And so they’re testing a new feature that shows contextual ads in tweet responses.
This feature is appearing in the iOS and Android app to a limited number of users who are part of the trial. Ads, as shown in the image below, appear in the first, third, or eighth reply to the tweet.
Starting today, we’re trying something different and testing a new ad format in Tweet conversations. If you’re a part of this test (which is global; on iOS & amp; Android only), you’ll see ads after the first, third or eighth reply under a Tweet. 🗣️ pic.twitter.com/kvIGeYt2vp
& mdash; bruce.falck () 🦗 (@boo) October 13, 2021
In theory, the ads should be related to the topic of conversation; what you see in the example is an advertisement for a restaurant in a food conversation, which in turn leads to an application for download.
According to Bruce Falck of Twitter, the company believes that this ad system is a good opportunity for content creators and advertisers in general. But before launching it globally, the first thing is to carry out tests and find out how this new system is received by the general public and what impact it has on the user experience.
If these tests have positive conclusions, it is likely that the format will be adopted permanently and Twitter ads will be more and more frequent in the conversations. Which can cause some displeasure to people, who in general tend not to be very fanatical of ads and more when they are disruptive with the user experience.
In any case, this is one more test of the many that Twitter does and it is also possible that it does not pass beyond this stage. On the other hand, there is no mention that something similar is going to be implemented in the web version, which many of us are still using.