Friday, December 3

Twitter launches a live shopping platform | Digital Trends Spanish

Twitter focuses on shopping as a way of business.

The social network of microblogging announced on November 22 Live Shopping, a function with which brands will be able to perform streamings to promote and sell your products. During these broadcasts, users will be able to carry out live purchases.

The tool is still in the testing process and Walmart has been the first brand to join this sales model. The giant of the American supermarkets will premiere on November 28 its Cyber ​​Deals Sunday, a live broadcast via Twitter that will feature none other than Jason Derulo as the presenter.

During the 30-minute program that will feature special guests, Walmart will offer electronics, household items, clothing, décor and much more. In order to join and interact with the broadcast, users will have to use an IOS device or access Twitter from its desktop version. At the moment it is unknown when the function will be implemented in Android.

With Live Shopping, viewers of the broadcasts will see the purchase banner and the purchase tab on the live event page as well as being part of the alternating conversation between two menus, that is, they will be able to buy while interacting with other users. They will also be able to participate by posting tweets about what is happening in the streaming.

Twitter assures that this sales model through live transmission on its service “gives companies the power to interact with their followers as well as being a natural way to attract and interact with receptive audiences.”

It is not the first time that Twitter flirts with a shopping model within its platform. In July of this year, the social network tested a function that allowed companies to incorporate a shopping section at the top of their profiles. This feature is currently only available in the United States.

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