Monday, August 2

Twitter recognizes its failure and decides to close Fleets | Digital Trends Spanish

After eight months in operation, Twitter decided to close Fleets, your Instagram-style stories project.

This function, which will remain active until the beginning of August, allows you to share publications with temporary visibility. Of course, the decision of the social network is justified by the fact that Fleets did not have the expected reception, much less helped to compete with Instagram.

“We were hoping that Fleets would help more people feel comfortable joining the conversation on Twitter. But, since we introduced Fleets to the world, we have not seen an increase in the number of people joining these conversations as we expected, ”explained Ilya Brown, vice president of product at Twitter.


Now, the section that was previously occupied by Fleets will be used by Spaces, Twitter’s public audio rooms, a kind of function similar to Clubhouse.

For now, both tools share space within the platform. However, as of August 3, Spaces will occupy the privileged place that Fleets have held — unsuccessfully — for the past few months.

we’re removing Fleets on August 3, working on some new stuff

we & # 39; re sorry or you & # 39; re welcome

& mdash; Twitter (@Twitter) July 14, 2021

“We will continue to create new ways to engage in conversations, listening to feedback and changing direction when there is a better way to serve people who use Twitter,” adds Brown.

In this way, the decision taken by Twitter is understood, although it is still unexpected, especially if the brief period in which Fleets was available is taken into account.

It also shows that Twitter reacts to user feedback and is not afraid to suspend a function when the result is not as expected.

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