Thursday, January 27

Vicox and Blockchain Observatory will bring the metaverse to companies

Vicox Legal and Blockchain Observatory have signed an agreement to accompany companies and institutions to enter the metaverse and web 3.0, through the new developments provided by blockchain technology. Both firms have developed a catalog of services aimed at offering turnkey products to companies that want to take a competitive advantage in the new decentralized website. A website, whose main characteristic is that it has a native economic network.

Vicox, Blockchain Observatory and the metaverse

The Vicox company is the first Spanish and European law firm to open offices in the Decentraland metaverse. Currently, Vicox Legal He already serves clients or members of the crypto community interested in legal and regulatory aspects from his office in the metaverse.

What is the metaverse blockchain, the new internet where companies want to be

As part of the agreement, Vicox has given the third floor of its building to the Blockchain Observatory, where this newspaper has opened a headquarters. In it, the media will experiment with NFTs and other services of the Web 3. Blockchain Observatory, with an audience of more than 60,000 readers, is one of the leading newspapers in the Hispanic crypto / blokchain space.

Like Vicox, Observatorio Blockchain has been experimenting with NFTs and web 3.0 for some time. In spring it launched, in collaboration with several partners,, a metaverse for experimenting with non-fungible tokens in the realm of journalism. Likewise, it has transformed some of its information into NFTs and a year ago held, in collaboration with Staxe, the first tokenized event on cultural and creative industries. All twenty speakers received an NFT as a form of payment.

Facebook signals the metaverse as the next big global business

New economies and markets

Metaverses are replicas of the real world in the virtual space of the internet and have been around for a long time. The great change that blockchain has brought about is the ability to interact socially and economically through avatars and money. Thus facilitating the creation of new economies and markets.

For example, the British auction house Sotheby’s, one of the oldest in the world, has a replica of its London gallery in the metaverse of Decentraland since last June. This month it launched Sotheby’s Metaverse, its own NFT market on the Ethereum blockchain. Numerous fashion brands have also opened headquarters in different metaverses.

MANA, Decentraland’s token, rose 300% after breaking Facebook in the metaverse

One sign of the interest that metaverses may play in the future is Facebook’s gamble. This company has changed its name to Meta, alluding to its desire to transform itself into a metaverse company. As a consequence of Facebook’s announcement, the tokens of companies focused on the metaverse have seen significant price increases. In fact, one of the ones that has grown the most is MANA, Decentraland’s native token, which rose 300% in the last week. MANA hit its all-time high of $ 4.11 on Sunday.

Accompany companies to the new social and virtual system

With MANA you can acquire plots, NFTs and all the objects developed by the companies that operate on the platform. Coca-Cola chose the Decentraland metaverse this summer to host a big party with avatars and NFTs.

What is it and how is it to enter the Decentraland metaverse for the first time?

Regarding the agreement, Vicente Ortiz, director of Vicox Legal, firm specialized in blockchain technology and crypto assets, affirms that “the world is expanding to the new metaverses in blockchain and we want to be there, together with Blockchain Observatory. Our goal is to help companies that want to be part of this new virtual social system. We want to do so by offering them support in regulatory and fiscal matters that may arise from their involvement and that of users in these new worlds.

Opportunity for the media

Covadonga Fernández, director and founder of Blockchain Observatory, indicates that the association with Vicox is an excellent opportunity to experience new business models in the media sector. Fernández believes that metaverses represent a great opportunity not only for the cultural and creative industries, but also for the automobile sector, insurance, fashion and, in general, for the entire retail trade.

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