Wednesday, July 6

Virtual Try-On: Augmented Reality to try on shoes | Digital Trends Spanish

Some days ago, amazon fashion announced the launch of Virtual Try-On for Shoesan interactive mobile experience that uses Augmented Reality to help customers visualize what a pair of shoes or sneakers would look like from all angles, thus guiding them to make purchasing decisions from the comfort of their home… or away from home. she.

This way, customers using the Amazon Shopping app on iOS can use Virtual Try-On for Shoes to view thousands of models of sports shoes from brands such as New Balance, Adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.

Once they select a style, customers tap the “Virtual Try-On” button on the product detail page and point their mobile device’s camera at their feet to see what the shoes would look like on. They can then move their feet to see what the shoe would look like from all angles, and can also use the carousel to easily change colors on the same model without leaving the experience. Customers also have the option to take a photo of their “virtual try-on” by clicking the share icon, saving the image to their mobile device and sharing it with their friends on social media if they choose.

“Amazon Fashion’s goal is to create innovative experiences that make shopping for fashion online easier and more enjoyable for customers,” said Muge Erdirik Dogan, president of Amazon Fashion. “We are excited to introduce Virtual Try-On for Shoes so customers can try on thousands of models from brands they know and love at their convenience, wherever they are.”

Virtual Try-On for Shoes also gives brands a new way to showcase their products, making shopping for their models easier and more interactive.

“Innovation and enhancing consumer experiences are at the core of New Balance. We are excited to showcase our footwear selection through Amazon Fashion’s Virtual Try-On for Shoes as we continue to find immersive ways to engage our shared customer base,” said Melissa Worth, senior vice president of North America at New Balance.

Amazon customers in the US and Canada using the Amazon Shopping App on iOS can access the experience starting today at amazon.com/virtualtryon.

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