It was the eastern Kardashian. Huang Wei, better known as ‘Viya’, was considered the great Chinese influencer, with more than 120 million followers among different social networks. But overnight after it was discovered that he had evaded taxes during 2019 and 2020, their social networks have been blocked.
Viya’s numbers are impressive. In 2020 it managed to monopolize up to 37 million viewers in streaming and produce sales of up to 365 million dollars in a single day. She was the queen of streaming, an Alibaba ambassador and with a fee that could rise up to 30,000 euros per live video.
His reputation was so high that he even participated in the national celebration of the Chinese New Year. Precisely also his good relationship with the government It had brought him to the front line in all kinds of promotions from the Chinese administration. But now everything has changed.
The Chinese queen of streaming and ecommerce pays dearly for her tax evasion
Viya would have evaded taxes worth 110 million dollars. Now, as he explains Reuters, Hangzhou authorities have fined the influencer 1.34 billion yuan, or about 210 million dollars, for the payment of fees and penalties. I know esteem that Viya’s fortune is around $ 1.4 billion.
China’s No.1 shopping influencer Huang Wei, AKA Weiya, was fined totaling 1.341 billion yuan by tax authorities for evading and less paying tax by concealing personal income and falsely declaring the source of income.$BABA #Taobaohttps://t.co/YaCmpuZ7SK pic.twitter.com/roR3diJDt2
— CN Wire (@Sino_Market) December 20, 2021
“I deeply regret my violations of tax laws and regulations,” explains Viya on his Weibo account. “I fully accept the punishment imposed by the tax authorities.” An account in which he had more than 18 million followers and which has now been blocked. In addition to Weibo, his Taobao Live (with more than 80 million followers) and Douyin accounts have also been blocked..
At the end of November, two other top Chinese influencers (Cherie and Sunny) were also fined for tax evasion, but they are far from the impact of Viya, whose blocking on social networks will affect, according to experts, to Alibaba’s own promotional campaigns.
Via | Protocol