Wednesday, December 6

Walmart studies creating a cryptocurrency and selling virtual goods

The American company Walmart, the largest supermarket chain in the world, has revealed its interest in creating a cryptocurrency and sell virtual goods in various trademark applications recently delivered to the Patent Office, as reported by this CNBC Sunday.

Walmart delivered at the end of December almost a dozen requests to the regulator in which he hints at his intention to launch a currency virtual and a collection of NFT (non-fungible token) assets, in addition to produce and sell virtual goods such as household appliances, clothes, toys or personal care products.

Walmart would thus join an increasingly long list of companies who are preparing to operate in the metaverse -a virtual reality immersive-, including Facebook, which has changed its name to Meta for that reason; fashion retailers such as Nike or GAP, or the giant of Disney entertainment.

The supermarket chain avoided commenting on that possibility. in a statement to the media, in which he said he is always “exploring how emerging technologies can shape future experiences of purchase”, and stressed that he makes trademark requests “routinely” to continue with their “innovation”.

Walmart is the largest private sector employer in the US and since the start of the Covid-19 pandemic has seen its business grow strongly e-commerce, which according to its latest quarterly results -last November- has increased its sales in the country by 87% compared to to two years ago.