Sunday, July 3

Walmart, Target, Kohl’s, and other stores will offer competing sales during Amazon Prime Day — here are the ones we know about so far

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  • Amazon Prime Day, landing June 21 and 22, has become another Black Friday.
  • As a result of Prime Day’s success, many retailers, including Best Buy and Walmart, offer their own competing sales.

Amazon Prime Day will be celebrating its seventh year in 2021. What started as a one-day shopping event in July 2015 has now become a multi-day affair with a wide range of stores hosting competing sales.

When Amazon Prime Day debuted in 2015, Walmart — Amazon’s largest competitor — held its own major sales event the same week. Since then, many more retailers have joined in what’s developed into the largest shopping event of the year outside of Black Friday and Cyber ​​Monday . But it makes sense, as the pressure of over 150 million US shoppers with Prime memberships spending their money at Amazon over the course of a few days has prompted competitors to host concurrent sales.

This year, major retailers are once again lining up to compete with Amazon Prime Day deals. Target, Walmart, and Kohl’s were the first to announce their competing sales, but we expect more details to be announced as we get closer to Amazon Prime Day.

We’ve answered some frequently asked questions regarding these competing Amazon Prime Day sales below.

Here’s a list of what to expect from competing Amazon Prime Day 2021 sales: