The National Retail Federation in the United States (NRF) estimates that Neither inflation nor the pandemic will impact commercial activity during the holidays this year.
According to the U.S. Census, during the third quarter of 2021 online commerce increased 7% compared to the same period last year. This results in a 12% of sales during that period of time.
“The data we receive before Thanksgiving and during the holidays provide us with an update on consumer status, and spending is strengthening, we saw that in October retail sales rose considerably, 10.3% based on the previous year, and then throughout the year it is growing 14.4%, ”explains Jack Kleinhenz, chief economist at NRF.
Kleinhenz what he attributes to consumers appear to be in a good financial position to spend and little stress to do so, although they acknowledge that there is ignorance of the possible outcome of the new omicron variant.
The expert also adds that the supply chain disruption It does not seem to be affecting large companies on a larger scale: “Many retailers were able to advance their shipments and were even able to charter their own vessels. […] for large companies, it seems that they are doing well, or that they are managing, but it may not be the case for smaller businesses that do not have the scale and scope to be able, perhaps, to influence shipments so much. “
And it is estimated that Hispanics in the United States have a high participation in commercial activity, since almost 64 million Hispanic consumers live in the United States and represent a purchasing power of two trillion dollars, according to data from the Claritas company
Voice of America (VOA)