What bear market? This top tech analyst sees 50% upside in Meta

Article content

This article was created by MoneyWise. Postmedia and MoneyWise may earn an affiliate commission through links on this page.

Article content

Even mega-cap stocks can plunge violently.

Controlling some of the largest social media and messaging apps in the world — Facebook, Instagram, WhatsApp and Messenger — Meta is a tech gorilla commanding hundreds of billions of dollars of market cap.

Yet its shares plunged more than 26 per cent last Thursday — the biggest one-day drop ever for the company — on highly disappointing Q4 results.

Facebook’s daily active users fell by about half a million for the quarter, marking the first decline in this metric in the company’s history. And for the current quarter, management expects revenue to grow a disappointing 3 per cent to 11 per cent.

But not everyone’s so bearish.

Mark Mahaney, head of internet research at Wall Street firm Evercore ISI, maintains an outperform rating on Meta. He also has a price target of US$350 on the shares, implying potential upside of around 50 per cent from current levels.

Article content

Let’s take a quick look at Mahaney’s bull case — now might be the opportune time to jump into Meta.

And if Meta’s share price looks steep, consider fractional investing, which lets you buy fractions of shares with your spare change.

TikTok fears overblown

While Meta’s family of apps largely dominates the social media space, it isn’t without competition. The most notable threat comes from TikTok — the wildly popular platform for creating, sharing and discovering short videos, owned by China’s ByteDance.

In 2021, TikTok surpassed Google as the most visited website in the world.

“TikTok is so big as a competitor already and also continues to grow at quite a fast rate off of a very large base,” Meta CEO Mark Zuckerberg acknowledged in the most recent conference call.

Article content

But Mahaney points out that Meta is more than diversified enough to withstand the threat.

“Competition is there from TikTok, but it’s primarily to the Instagram asset,” the analyst told CNBC. “It’s not WhatsApp and it’s not the core Facebook or Facebook Messenger.”

Meta isn’t standing still, either.

The company is pushing Reels, its short video product, on Instagram. While the product will take time to monetize, Zuckerberg said that Reels is now the company’s “fastest growing content format by far.”

Good value for money

Even with the rough start to 2022, the stock market as a whole continues to look bloated. The S&P 500 currently trades at a price-to-earnings ratio above 25 — substantially higher than its historical long-term average of 16.

Article content

In the internet sector, value is even harder to find. According to data from NYU Stern School of Business, internet stocks currently boast an average P/E of 84.

But Meta might now be a rare bargain in the bunch — something you can pick up with your spare change .

In 2019, Meta’s P/E ratio was 33. Today, thanks to the stock’s recent plunge, it has a P/E in the mid-teens, representing a substantial discount from both its historical average and the sector’s current sky-high multiples.

“We’re now pretty close to a trough multiple,” Mahaney noted. “We’re like a turn away from that 17 times [earnings multiple] that it based out in 2018.”

Growth in the metaverse

Let’s not forget why Facebook changed its name to Meta.

In the company’s own words, the focus of Meta will be “to bring the metaverse to life and help people connect, find communities and grow businesses.”

Article content

While many investors consider the metaverse to be the next big thing, Meta is already making it a reality. The company acquired virtual reality headset maker Oculus in 2014, and that investment is paying off handsomely.

Oculus rose to the No.1 most downloaded app in the App Store on Christmas Day, suggesting that VR adoption is indeed going mainstream.

And according to the latest Steam Survey data, Oculus headsets had an over 60 per cent share of the SteamVR market.

“There’s still these option plays that Meta has, like the metaverse,” Mahaney told CNBC. “So I just think that there’s still more cards for Facebook to play.”

Buy the dip

The fate of Meta shares will ultimately depend on whether the company can get back on its previously rapid growth trajectory.

Article content

On that front, Mahaney remains optimistic, predicting that the company will recover to 20 per cent annual revenue growth and get back to margin expansion sooner than Wall Street thinks.

And that presents an opportunity for contrarian investors with a bit of patience.

“I do think this company can recover,” the analyst said. “You can buy this thing at a discount. You can make money buying these high quality assets when they’re dislocated.”

And if you’re looking to hedge your stock market bets in this period of volatility, consider fine art. Traditionally, getting into that market would cost a lot more than a few shares of Meta. But thanks to a new platform you can buy blue-chip art fractionally, at just about any price point.

This article was created by Wise Publishing. Wise is devoted to providing information that helps readers navigate the complex landscape of personal finance. Wise only partners with brands it trusts and believes may be helpful to the reader. This article provides information only and should not be Constructed as advice. It is provided without warranty of any kind.