Later, a scheduling app for Instagram, analyzed more than 12 million posts from accounts that had between 100 and 1 million followers in 2019, allowing it to draw some basic conclusions. And while none of these statistics have the last word, they can give us a general idea about the best time to post on instagram.
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With the analysis of posts In 2019, on average, these are the best times to post on Instagram:
- Monday: 6 a.m., 10 a.m. and 10 p.m. EST
- Tuesday: 2 a.m., 4 a.m. and 9 a.m. EST
- Wednesday: 7 a.m., 8 a.m. and 11 p.m. EST
- Thursday: 9 a.m., 12 p.m., and 7 p.m. EST
- Friday: 5 a.m., 1 p.m., and 3 p.m. EST
- Saturday: 11 a.m., 7 p.m., and 8 p.m. EST
- Sunday: 7 a.m., 8 a.m., and 4 p.m. EST
Choose the time
In an earlier study, Later asked a number of social media managers about the best time to post, and most were in no doubt: during their lunch hour (11am to 1pm) and in the evening. -night (from 7 pm to 9 pm). When doing so, you will also need to take into account your busiest time zone. For example, if you’re in New York City, but most of your followers are in Los Angeles, you might want to post according to the Pacific time zone, not the Atlantic time zone. In general terms, it is better to upload your photos and videos during the hours when you are not working — when you go by bus or subway, when you have lunch, when you leave work — and not during the hours when the vast majority are fulfilling their tasks. labor.
Like the best time of day to post on Instagram, finding the right day of the week is also a challenge. Some research suggests that Wednesdays and Thursdays promote the most interaction, although anecdotal evidence from managers of social networks sometimes suggests the opposite.
Weekends tend to fail, depending on the type of Instagram account you’re running, as well as the type of followers you have. If your Instagram account is geared towards your friends and family, for example, you may have better interaction on the weekends. But if you are looking to capture the attention of companies and businesses, you have to keep in mind that many of these are closed on weekends.
In general, it seems that posts made on weekends receive less traffic than those made on weekdays. However, if you are going to publish during the weekend “yes or yes”, it will be better to avoid Sunday, since everything indicates that it is the day with the lowest traffic.
Find the “sweet” moment
Ultimately, the only way to ensure the most accurate information for your publishing needs is to track and manage your own analytics. If you’re a business owner, or have an account with many visitors, you can use Instagram’s analytics tool, which allows you to see what time and what days of the week the most interaction is generated.
Apart from the time frames, you will also be able to know other details about your followers. Instagram breaks down, for example, your location and age, things that are vital to understanding what kind of content will perform best across the board.
If you want to take things a step further, start recording your data in a spreadsheet. With this, or even graph paper, mark your posts, when you shared them, and how many likes or comments you received in a 24-hour period. After all, the more data you have, the more informed you will be. And yes, friends: here too, information is power.