The influence of Steve Jobs is everywhere. The late founder of Apple is considered one of the greatest innovators in history, at the level of figures such as Thomas Alva Edison, Nikola Tesla or Alexander Graham Bell. Beyond the fact that each genius in his time, the question arises of who is Steve Jobs’s successor a decade after his death.
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Beyond the creation of emblematic devices such as Mac computers, the iPhone or the iPad tablet, perhaps Steve Jobs’ greatest contribution was changing the way we interact with technology. Has anyone achieved that level of influence in the last decade?
Elon Musk, the most prolific
From rethinking the way we move through cities, dreaming of the possibility of recovering brain functions or reaching places in the universe where no human has reached, the founder of Tesla and SpaceX is the most prolific and most adventurous among all aspiring to become the successor to Steve Jobs.
Elon Musk has not only been able to innovate in multiple areas, such as electromobility, neurotechnology, space and artificial intelligence, but he has also been able to generate a fanaticism and admiration around his figure that is only comparable to fidelity that Jobs built with Apple fans.
Perhaps the big difference is that while Jobs advocated a closed ecosystem, Musk believes in open source. In fact, it released all of Tesla’s patents for the industry to use.
Travis Kalanick and the gigaeconomics
American Travis Kalanick is credited with having created Uber, the passenger transport application that gave life to the “gig economy” or gigaeconomy, a concept where people generate income by being their own bosses and organize their time as they see fit … at least in theory.
The negative aspect of the “gig economy” is that workers lack social protection and employment is precarious, so Uber itself has had to face local regulations that seek to regulate the labor relationship between the platform and those who provide services through it. . Despite this, it opened a path that has been explored by other companies.
Another aspect that also brings Kalanick closer to Jobs is that both were removed from the companies they founded. However, the creator of Uber has yet to prove that Cloud Kitchen, a ghost kitchen platform where he has focused his efforts, is a successful model.
Mark Zuckerberg and his metaverse
Mark Zuckerberg is surely the most hated. The questionable algorithms and predatory practices of Facebook Inc have come under deep public and regulatory scrutiny. Regardless, Zuckerberg’s hand is still everywhere, be it with Facebook, WhatsApp or Instagram: he created a product that millions of people use.
Like Jobs, he shares the vision of creating an ecosystem of products. Along these lines, Zuckeberg’s last big bet is to create a metaverso, a virtual universe that surpasses what we know as the internet, where people have the possibility of interacting, whether for fun, work or study. In other words, a digital life that is as real as the real one.
Create needs where there are none. This has been one of the maxims that has guided Jeff Bezos, the founder of Amazon. He could be the successor to Steve Jobs in the more traditional way, in the sense that his company offers solutions and products that solve problems of everyday life.
Until before the launch of the Kindle reader in 2011, Amazon was practically a service company. However, today it has a number of products for the home, such as Echo smart speakers and displays, Fire tablets, and FireTV multimedia devices. Also – like Musk – he dreams of space.
Perhaps his biography lacks the dramatic and striking elements that transformed Jobs into an iconic character and he is not as active in the media, but those who know him say that he shares an obsessive concern for details.