Wednesday, July 6

Why Saudi Arabia bought 5 percent of Nintendo | Digital Trends Spanish


The crown prince of Saudi Arabia, Mohammed bin Salman, is the man behind the Saudi “Public Investment Fund”, a bottomless pit of money that through the Saudi Visions 2030 plan aims to whitewash the country’s image in terms of human rights. And this fund was now made from 5 percent of Nintendojust as it has done with other tech companies in the past.

As early as 2021, this same plan was made of Capcom, EA, Take-Two, Activision, and SNK (which acquired Almost entirely).

Bloomberg has an explanation of why Saudi Arabia incurs in making these capitals like Nintendo.

Saudi Arabia spent the last year wasting money on the video game industry, with investments strategic positions in companies such as Activision Blizzard, Electronic Arts, Take-Two Interactive, Capcom and Nexon. Like many of Mohammed bin Salman’s dealings, These purchases are part of the strategy Saudi Vision 2030 established during his rise to power in the middle of this decadewhich aims to diversify the kingdom’s oil economy.

But in reality, Saudi Vision 2030 is part of a huge propaganda campaign focused on whitewashing Saudi Arabia’s appalling human rights record. This reactionary monarchy apparently hopes that by aligning itself with the world’s entertainment industries it will be able to convince companies that are still wary of investing their money in the Arab country, especially after the murder of journalist Jamal Khashoggi and the Yemeni genocide that he is still carrying out with the collusion of the United States.

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