The damn algorithms of social networks are causing that although users do not want or are not interested in the media judgment between the actors Amber Heard and Johnny Deppthey still have to be consuming their videos, especially on platforms like TikTok.
At least that has been the complaint of many people on TikTok for you, the social network’s personalized recommendation feed.
how do i explain to the internet algorithms that i don't give a fuck about johnny depp and amber heard
— Geraldine (@everywhereist) May 17, 2022
In interview with GQthe expert D Bondy Valdovinos Kaye, a professor at the Queensland University of Technology specialized in TikTok, commented on why the phenomenon is caused.
“It uses a wide range of data and factors to tailor individual feeds with amazing relevance and accuracy. Like users who see Depp-Heard content cross their feed, whether they like it or not, “says the academic.
That is, someone of our friends on TikTok for some reason is consuming content from Heard vs. Depp, and among that combination of thousands of possibilities, the algorithm amplifies these stories.
is it just my TikTok algorithm, or is TikTok just full of Johnny Depp and Amber Heard videos? I used to see fun dog videos all of the time 😔
— Tom Warren (@tomwarren) May 18, 2022
Tom Divon, a researcher in social networks, communications and culture at the Hebrew University of Israel, also has a theory about it:
“Content creators have a well-orchestrated visibility strategy on TikTok. Also Depp’s troops. They know how to turn up the visual volume of their schedule, making it visible to the algorithm, and if they need to harness their cat for that, so be it. They capitalize on TikTok’s exposure system that overcomes controversial content broadcast with the dominant vernacular of the audiovisual meme platform,” he added.
The easiest way to turn off this swarm of celebrity judgment videos is to stop at the content and hit the “I’m not interested” button.