Friday, March 31

YouTube offers a lot of free series in the United States | Digital Trends Spanish

YouTube has a new strategy to compete against traditional television.

The service is adding thousands of episodes of TV shows completely free (but ad-supported) in the US The content is what we would normally find on public television and traditional channels with ads.

YouTube has acquired the rights to more than 4,000 episodes of classic programs and series such as Hell’s Kitchen, Unsolved Mysteries, Bonanza, Father Ted and highway to heaven, but they expect to add about 100 new titles weekly. It will also add some 1,500 movies from Disney, Warner Bros., Paramount, Lionsgate, FilmRise and other movie studios to its collection.

Unlike what happened with original productions, now it will not be necessary to have YouTube Premium (the platform’s paid subscription) to access this content. YouTube will make money from the ads you add between episodes, and the number of ads you run will depend on the number of views and the context.

With this movement, YouTube wants to confront traditional television and not the giants of the streaming like Netflix, HBO or Hulu. In fact, the platform jumped that ship recently. In January, it announced the March 1 shutdown of its original content division, YouTube Originals.

The division, responsible for the successful series Cobra Kai, had been producing original content since 2016. YouTube is now basing its business model on hosting content produced by independent creators. The platform only creates original programming for children and African-American content creators from their Black Voices shows and YouTube Kids.

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